Fruit is an often spoken subject in the Bible.  We are often referred to as trees throughout scripture.  In fact, we are trees, that should be bearing fruit, and our fruits must provide seed for the continuity of that fruit, which is the "Word." The "word" for fruit in Hebrew is Strong's #6509, written with the letters Pev and Resh.  These letters are very similar to the word for "break." Fruits can multiply by breaking them open and removing the seeds inside.  Through this process of breaking, fruits can produce much see and continue producing fruit.